No Monkey King? Fine $88888?

photo by bookjunkie

Spotted this weird sign at Kampong Glam, and I was so absolutely tickled and intrigued by it.

I just checked out the website. The person behind the marketing effort is a Japanese rapper who calls himself Monkey King and raps in English and hopes to take Asia by storm. Very cool marketing indeed. At first I thought it might be some kind of gambling site since there were so many lucky 8’s in the sign.

About bookjunkie

Blogging about life in Singapore helps me survive the mid-life crisis
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7 Responses to No Monkey King? Fine $88888?

  1. Laura says:

    This is so cool, love it! I like how he has tapped into the idea of the fine signs that you see all around – very clever.

    • bookjunkie says:

      I really thought that it was a fine for gambling when I saw it from a distance. It looks exactly like the usual fine signs you see everywhere.

  2. 365days2play says:

    Hahahaha this is so cute!!!

  3. R64 says:

    Looks like a good way to blend in with the streets, making it look like a fine sign. Pretty risky marketing campagn from this guy! 😀

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