Jem: The Upscale New Mall at Jurong East (& My Directory Picks)

We were super kiasu, I’m embarrassed to say, and checked out the newest mall jem even though most of it is just a replica of malls in Orchard Road, like Centrepoint. And nope, no queuing for us as we didn’t go that early and in that way beat the crowd? Or we were just not interested in any freebies. But anything new is still refreshing and I am quite sure people living in Jurong East feel lucky now. Great that it’s connected to Jurong East MRT too. And I couldn’t help but wonder if the previous ‘new kid on the block’, JCube now feels left behind somewhat. In my opinion jem has much more appealing stores. Kinokuniya tops my pick of the directory. Next would be Cathay which only opens in August.

It was nice to see a baby clothing outlet, Pumpkin Patch, here too. I think the clothes here are pretty as my relatives tend to buy them from Australia. I would like to try Salad Works although it seems expensive. The simple sandwiches appealed to me. Marche had a nice look to it but naturally it was just too cramped and crowded which would kinda ruin any ambience. The same issue with Paris Baguette and Starbucks.

There are 5 floors altogether and Kinokuniya is on the 4th level while Cathay and the food court is at the very top.

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Had a meal at Spaggeddie’s but the service was lacking (apart from the outlet manager who was the only one who seemed to know what he was doing). Either the standard of the pasta has fallen or we have just tried better ones so this now pales in comparison.

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There are the stores that were interesting to me:

Basement 1:

Burger King
Rumah Sayang

Level 1:

Marche Movenpick
Spageddies
Starbucks
Coffee Bean
H&M
Crabtree & Evelyn
Victoria’s Secret
Yankee Candle
Robinsons
Sephora

Level 2

UNIQLO
McDonald’s
Paris Baguette
Saladworks
Marks & Spencer
Robinsons

Level 3

UNIQLO
AsterSpring (Dermalogica products)

Level 4
Kinokuniya
Challenger (in case I need another hard drive or thumb drive)
Fox Kids & Baby
Pumpkin Patch
Gurney Drive
Muji
Lock & Lock
Bricksworld (lego)

Level 5

Cathay
MOS Burger

About bookjunkie

Blogging about life in Singapore helps me survive the mid-life crisis
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4 Responses to Jem: The Upscale New Mall at Jurong East (& My Directory Picks)

  1. sos says:

    I also went there because it was too late to go downtown and got a headache. It was so so crowded and crazy I got a headache! Looks like the entire population from west and north came to jem today

  2. Katherine says:

    There’s nothing upscale about this mall! Seriously!

    • bookjunkie says:

      Haven’t been there in ages..yeah not as upscale as I furst imagined. Guess I was thinking it had outlets that can only usually be found in town.

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